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If a prospect sees your message and is interested but worried about money, it just means you haven’t quite convinced them of the value of your offer. If they continue to see powerful marketing messages from you, they may get closer to seeing your value and forgetting about their price concerns. The real reason people don’t buy the first time they run across your marketing message is they don’t know you from a hole in the ground. It’s not there are too many messages; there are too many messages that aren’t true.
Do you take every commercial, flyer or email marketing message at face value? If someone wants to sell to me, they need to prove they can do what they say. for people to get to know you – remember your name, your offer, your message. It really depends; it depends on the value of your offer, how badly they need it and how many charlatans they’ve run across before.
He doesn’t want to dig through his list of contacts to find one.
We all have marketing blinders we’ve built up over time – otherwise we’d be overwhelmed with the constant noise from businesses clamoring to be heard. They’re not sitting around waiting for you to show up.
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Or do you have your own personal BS meter that’s shouting “yea, right” when someone makes a claim? Once they know you, they need time to get to like you – and your business. Once they trust you – trust that you’re honest and provide true value – then, and only then, will they be ready to buy. First, never rely on only one type of marketing method.
Even if you are getting stellar results today, that might change in the future. Email used to be much more effective than it is today. Now with spam filters, it’s harder for legitimate marketing to get through. Some factor outside your control may change how easily you can reach your prospects.
However, objections about price are usually code for “I’m not really sure I need/want your product”.