Dating people short
His idea for a digital-dating-assistant service started in 2009, when he was frustrated with the amount of time it took to search for matches online.
“I was working 60 to 70 hours a week and simply didn’t have time to keep up with online dating,” he said.
Tinder alone produces more than 12 million matches a day, and if you’re a heterosexual American, you now have a one in three chance of meeting your future husband or wife online.
But as e-romance hits an all-time high, our daily dose of rejection, harassment, and heartbreak creeps upward, too.
Originally a sales guy with no time for “real dates,” Valdez grew Vi DA’s brand out of his own experiences in the dating world.
My personal favorite: These pick-up lines are mostly sent by a third type of employee, “Matchmakers,” who send out opening messages en masse across every dating platform imaginable: Tinder, Bumble, match.com, POF, Luxy, and Seeking Arrangement, to name just a few.
As part of the company’s all-inclusive service, Matchmakers will scour these platforms for potential matches and then send copy-and pasted opening messages to those who fulfill their clients’ preferences, such as “must love cats” or “should know how to cook.” But combing through each woman’s profile would require too much time, so Matchmakers are instead taught to generalize a client’s preferences as much as possible and then select an opening line that could work for hundreds of women. That’s easy: Client X’s Matchmaker can search the company manual for the word “travel” and select from a handful of vague travel-related greetings.
”If there’s a message that the client doesn’t like, we take it out of rotation.” After the Matchmakers have made contact, the Closers then step in to keep up the flirty banter and, hopefully, get their client a date.
Clients are sent weekly emails to alert them of numbers we’ve scored or, for Platinum clients, when and where to go for a date we’ve arranged.
“Never compliment her without a qualification,” he writes.