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Telstra estimated that its digital program will provide productivity benefits of 0 million in the 2013 financial year from lower printing costs, decreasing commissions to third parties, and reduced dependence on call center staff.This includes several new 'Discovery' stores, where Telstra has invested millions in redesigning key stores based on local requirements.Current CEO Andy Penn has been struggling with the company's market value having declined substantially under his leadership.formed in 1901 as a result of Australian Federation.The corporation then traded under the "Telstra" brand internationally and "Telecom Australia" domestically until uniform branding of "Telstra" was introduced throughout the entire organisation in 1995.Telstra has faced competition since the early 1990s from Optus (Australia's second largest communication company) and a number of smaller providers.Telstra once retained ownership of the fixed-line telephone network, but since the nationwide upgrade to the National Broadband Network (NBN), the Australian Government now has legal ownership of these lines since 2007, though Telstra has played a big part in this upgrade supplying resources to the government, which has earned Telstra priority on the new network.Telstra also has pay TV and data cable network Foxtel.
On 14 December 2014 it was announced that in a Ab renegotiated deal Telstra will transfer ownership of its copper and hybrid fibre-coaxial (HFC) networks to NBN while disconnecting premises from these networks.
In 1989, the ATC was reconstituted as the Australian Telecommunications Corporation.
In 1992, the Overseas Telecommunications Commission, a separate government body established in 1946, was merged with the Australian Telecommunications Corporation into the short-lived Australian and Overseas Telecommunications Corporation (AOTC) which continued trading under the established identities of Telecom and OTC.
(known as Telstra) is Australia's largest telecommunications company which builds and operates telecommunications networks and markets voice, mobile, internet access, pay television and other products and services.
Telstra has a long history in Australia, originating together with Australia Post as the Postmaster-General's Department.
The AOTC was renamed to Telstra Corporation Limited in 1993.